Color families
Colors grouped by hue family — reds, blues, neutrals and more.
Red36 colorsReds range from bright scarlet to deep burgundy. They are the most attention-grabbing hues and are used for energy, urg…
Orange70 colorsOranges sit between red and yellow: warm, friendly and energetic, from soft peach to burnt orange.
Yellow39 colorsYellows are the lightest saturated hues. They express optimism and are excellent for highlights, but need care for text…
Green54 colorsGreens are linked with nature, growth and balance — from fresh mint to deep forest.
Cyan & Teal31 colorsCyans and teals combine the calm of blue with the freshness of green, popular in health and technology.
Blue55 colorsBlue is the most widely preferred color, associated with trust, calm and depth.
Purple21 colorsPurples blend red and blue. They suggest creativity, luxury and mystery.
Pink39 colorsPinks range from delicate blush to vivid magenta, expressing warmth, playfulness and romance.
Brown18 colorsBrowns are earthy, grounded and natural — wood, soil, coffee and leather.
Gray21 colorsGrays are the backbone of interfaces and interiors, providing balance and letting other colors stand out.
White & Off-white7 colorsWhites and off-whites create space and light. Subtle warm or cool tints change their mood.
Black & Near-black7 colorsBlacks and near-blacks add weight, elegance and strong contrast.