Why this matters
Start with a primary hue, one accent and neutrals. Test the palette on logos, buttons and printed material.
Practical workflow
Define your purpose and audience first, then compare alternatives before making a final choice. Use Color Atlas tools to inspect palettes, check shades and copy suitable codes for your project.
How to validate the result
Review readability and color consistency on mobile and desktop. For photography or print, account for lighting and display differences. Keep a record of selected color values for consistent reuse.
Common mistakes
Avoid trusting first impressions alone or assuming one shade works on every background. Test contrast and compare the result in its actual context.
Try these related tools
Put the ideas from this guide into practice with these tools. Compare the results in your actual design before deciding.